Work

An analysis of product category restrictions in advertising in four major East Asian markets

Year: 2000

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330010331679

Authors: Charles R. Taylor, Mary Anne Raymond

Institutions: Villanova University, Clemson University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001306448

FWCI: 4.982

Cites: 25

Cited by: 37

Related to: 10