Work

Implementing online store for national brand competing against private label

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.04.008

Authors: Nawel Amrouche, Ruiliang Yan

Institutions: Long Island University, Indiana University Northwest

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001380145

FWCI: 8.349

Cites: 36

Cited by: 80

Related to: 10