Work

Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

Year: 2008

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048708080050

Authors: Caleb Siefert, Janet Gallent, Devra Jacobs, Brian Levine, Horst Stipp, Carl Marci

Institutions: Harvard University, Massachusetts General Hospital, NBCUniversal (United States)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001425904

FWCI: 7.646

Cites: 25

Cited by: 40

Related to: 10