Work

Towards a better understanding of factors affecting transfer of brand associations

Year: 2011

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761111101958

Authors: Jean Boisvert, Suzan Burton

Institutions: American University of Sharjah, Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001464094

FWCI: 1.854

Cites: 87

Cited by: 17

Related to: 10