Work

Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value

Year: 2006

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.70.4.070

Authors: Xueming Luo, Naveen Donthu

Institutions: The University of Texas at Arlington, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001600850

FWCI: 28.23

Cites: 88

Cited by: 214

Related to: 10