Work

Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

Year: 1981

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004883

Author: Claes Fornell

Institution: University of Michigan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001769816

FWCI:

Cites: 7

Cited by: 16

Related to: 10