Work

Uncovering Customer Profitability Segments for Business Customers

Year: 2012

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2011.593022

Authors: Tanya Mark, Rakesh Niraj, Niraj Dawar

Institutions: University of Guelph, Case Western Reserve University, Western University, Ivey Business School

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001869907

FWCI: 3.647

Cites: 51

Cited by: 16

Related to: 10