Work

The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224299806200108

Authors: Jill Gabrielle Klein, Richard Ettenson, Marlene D. Morris

Institutions: INSEAD, INSEAD, INSEAD, University of Chicago, Duke University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001874043

FWCI: 28.33

Cites: 45

Cited by: 1,602

Related to: 10