Work

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070398264003

Authors: S. Burton, D. R. Lichtenstein, R. G. Netemeyer, J. A. Garretson

Institutions: University of Arkansas at Fayetteville, University of Colorado System, Louisiana State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2001974832

FWCI: 12.73

Cites: 32

Cited by: 558

Related to: 10