Work

To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9210-5

Authors: Lauren I. Labrecque, George R. Milne

Institutions: Loyola University Chicago, University of Massachusetts Amherst

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002094427

FWCI: 10.96

Cites: 37

Cited by: 91

Related to: 10