Work

A research program for establishing the validity of the price-quality relationship

Year: 1988

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723333

Authors: Kent B. Monroe, William B. Dodds

Institutions: Virginia Tech, Boston College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002157008

FWCI: 10.14

Cites: 51

Cited by: 105

Related to: 10