Work

The Residual Impact of Avoided Television Advertising

Year: 2010

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367390105

Authors: Steven Bellman, Anika Schweda, Duane Varan

Institution: Murdoch University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002163700

FWCI: 9.501

Cites: 32

Cited by: 70

Related to: 10