Work

How international nonprofits build brand equity

Year: 2008

Type: article

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.353

Authors: Nathalie Laidler‐Kylander, Bernard Simonin

Institutions: Boston University, Tufts University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002201693

FWCI: 6.263

Cites: 44

Cited by: 48

Related to: 10