Work

The impact of extrinsic and package design attributes on preferences for non‐prescription drugs

Year: 2010

Type: article

Source: Management Research Review

DOI: 10.1108/01409171011015847

Author: Hannele Kauppinen‐Räisänen

Institution: Hanken School of Economics

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2002243243

FWCI: 1.899

Cites: 30

Cited by: 14

Related to: 10