Work

The Effect of Advertising using Advertising Appeals, Pictures and Product Categories

Year: 2014

Type: article

Source: Journal of Statistics and Management Systems

DOI: 10.1080/09720510.2013.867716

Authors: Yang-Chu Lin, Yi-Chih Lee, Nu-Ting Lin

Institutions: Soochow University, Chien Hsin University of Science and Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002249636

FWCI: 3.199

Cites: 29

Cited by: 18

Related to: 10