Work

Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength

Year: 2015

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2015.980176

Authors: Sarah Alhouti, Carolyn (Casey) Findley Musgrove, Timothy D. Butler, Giles D’Souza

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002263702

FWCI: 6.628

Cites: 41

Cited by: 42

Related to: 10