Work

Auditory and Visual Brand Identifiers in Chinese and English

Year: 2002

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.10.2.13.19531

Authors: Nader T. Tavassoli, Jin K. Han

Institutions: London Business School, Singapore Management University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002270623

FWCI: 11.83

Cites: 33

Cited by: 53

Related to: 10