Work

Private labels: psychological versioning of typical consumer products

Year: 2004

Type: article

Source: International Journal of Industrial Organization

DOI: 10.1016/j.ijindorg.2004.03.004

Authors: David A Soberman, Philip M Parker

Institution: INSEAD

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002325971

FWCI: 12.41

Cites: 18

Cited by: 57

Related to: 10