Work

Derived demand for advertising messages and substitutability among the media

Year: 1993

Type: article

Source: The Quarterly Review of Economics and Finance

DOI: 10.1016/1062-9769(93)90029-j

Authors: Barry J. Seldon, Chulho Jung

Institutions: The University of Texas at Dallas, Ohio University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002370091

FWCI:

Cites: 16

Cited by: 21

Related to: 10