Work

What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes

Year: 2012

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2012.690776

Authors: Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu, Joseph Sy-Changco

Institutions: University of Macau, Pacific Lutheran University, Indian Institute of Management Calcutta, Fudan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002431910

FWCI: 4.279

Cites: 70

Cited by: 16

Related to: 10