Work

The Valuation of Brands

Year: 1991

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509110135442

Author: Tom Blackett

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002499765

FWCI: 5.186

Cites:

Cited by: 31

Related to: 10