Work

Indian consumers: are they the same across regions?

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/17468801311297255

Authors: Byoungho Jin, Junghwa Son

Institution: University of North Carolina at Greensboro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2002765331

FWCI: 3.963

Cites: 25

Cited by: 16

Related to: 10