Work

The Advertising Exposure Effect of Free Standing Inserts

Year: 1995

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1995.10673466

Authors: Srini S. Srinivasan, Robert P. Leone, Francis J. Mulhern

Institutions: Drexel University, The Ohio State University, Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002855231

FWCI: 4.044

Cites: 20

Cited by: 32

Related to: 10