Work

Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country of Origin and Country of Manufacture

Year: 2015

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2014.974117

Authors: Anshu Saxena Arora, John R. McIntyre, Jun Wu, Amit Arora

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2002963886

FWCI: 9.937

Cites: 67

Cited by: 48

Related to: 10