Work

Developing the Brand: The Case of Alcohol, 1800–1880

Year: 2003

Type: article

Source: Enterprise & Society

DOI: 10.1017/s1467222700012660

Author: Paul Duguid

Institution: University of California, Berkeley

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003020196

FWCI: 9.281

Cites: 55

Cited by: 81

Related to: 10