Work

The effect of advertisement choice on attention

Year: 2011

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2011.11.015

Authors: Stephen C. Nettelhorst, Laura A. Brannon

Institution: Kansas State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: green

OpenAlex ID: W2003139068

FWCI: 4.638

Cites: 47

Cited by: 25

Related to: 10