Work

The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK

Year: 1986

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1986.9963990

Author: Nigel Piercy

Institutions: Cardiff University, University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003162604

FWCI: 14.38

Cites: 12

Cited by: 83

Related to: 10