Work

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.1.30.18828

Authors: Dilip Soman, John T. Gourville

Institutions: Hong Kong University of Science and Technology, Harvard University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003217648

FWCI: 19.61

Cites: 26

Cited by: 312

Related to: 10