Work

Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Year: 2015

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2014.957367

Authors: Marina Puzakova, Hyokjin Kwak, Monique Bell

Institutions: Lehigh University, Drexel University, California State University, Fresno

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003247637

FWCI: 9.109

Cites: 46

Cited by: 51

Related to: 10