Work

Promotion Signal: Proxy for a Price Cut?

Year: 1990

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208538

Authors: J. Jeffrey Inman, Leigh McAlister, Wayne D. Hoyer

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003350772

FWCI: 30.42

Cites: 14

Cited by: 483

Related to: 10