Customer-Centric Business Modeling: Setting a Research Agenda
Year: 2013
Type: conference-paper
DOI: 10.1109/cbi.2013.33
Authors: Jurgen Moormann, Elisabeth Z. Palvolgyi
Institution: Frankfurt School of Finance & Management
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2003444076
