Work

Predicting New Customers' Risk Type in the Credit Card Market

Year: 2009

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.46.4.506

Authors: Yi Zhao, Ying Zhao, Inseong Song

Institutions: Georgia State University, Hong Kong University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003545904

FWCI: 7.258

Cites: 18

Cited by: 41

Related to: 10