Work

Product familiarity and information processing strategies: An exploratory investigation

Year: 1980

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(80)90010-7

Authors: P.S. Raju, Michael D. Reilly

Institution: Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003548405

FWCI: 9.352

Cites: 30

Cited by: 55

Related to: 10