Work

Value in a multiple perspective view of sports sponsorship

Year: 2008

Type: article

Source: International Journal of Sport Management and Marketing

DOI: 10.1504/ijsmm.2008.017188

Authors: John Davies, Kate Daellenbach, Nicholas J. Ashill

Institution: Victoria University of Wellington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003556809

FWCI:

Cites: 46

Cited by: 9

Related to: 10