Work

Building a Market-Segment Accounting Model to Improve Profits

Year: 1992

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1016/0010-8804(92)90118-o

Authors: Christopher W. Nordling, Sharon K. Wheeler

Institutions: Hilton Worldwide Holdings (United States), University of Nevada, Las Vegas

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003630929

FWCI:

Cites: 2

Cited by: 15

Related to: 10