Work

Service‐dominant logic: a necessary step

Year: 2011

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561111137723

Authors: Robert F. Lusch, Stephen L. Vargo

Institutions: University of Arizona, University of Hawaiʻi at Mānoa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003679172

FWCI: 37.28

Cites: 31

Cited by: 186

Related to: 10