Work

Direct marketing communications in the UK: a study of growth, past, present and future

Year: 1996

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527269600000004

Authors: Martin Evans, Lisa O'Malley, Maurice Patterson

Institutions: University of the West of England, Cardiff University, University of Wales, University of Glamorgan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2003839645

FWCI: 9.06

Cites: 19

Cited by: 11

Related to: 10