Self‐Construal, Reference Groups, and Brand Meaning
Year: 2005
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/497549
Authors: Jennifer Edson Escalas, James R. Bettman
Institutions: Vanderbilt University, Duke University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2003955127