Work

“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics

Year: 2002

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750210414481

Author: Ursula Wrobel

Institution: European University Viadrina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004033342

FWCI: 4.424

Cites: 9

Cited by: 12

Related to: 10