Work

Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising

Year: 2014

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2014.926129

Authors: Gallayanee Yaoyuneyong, Jamye K. Foster, Leisa R. Flynn

Institution: University of Southern Mississippi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004050468

FWCI: 8.531

Cites: 45

Cited by: 80

Related to: 10