Work

Life-changing events and marketing opportunities

Year: 2006

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740174

Authors: Anil Mathur, Euehun Lee, George P Moschis

Institutions: Hofstra University, Georgia State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2004055761

FWCI: 7.285

Cites: 24

Cited by: 38

Related to: 10