Work

Increased word‐of‐mouth via strategic cause‐related marketing

Year: 2010

Type: article

Source: International Journal of Nonprofit and Voluntary Sector Marketing

DOI: 10.1002/nvsm.393

Authors: Michael Lee Thomas, Linda Greef Mullen, John Fraedrich

Institutions: Georgia Southern University, Southern Illinois University Carbondale

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004101817

FWCI: 6.653

Cites: 40

Cited by: 47

Related to: 10