Work

Price setting in SMEs: some empirical findings

Year: 1998

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810209755

Authors: David Carson, Audrey Gilmore, Darryl Cummins, Aodheen O’Donnell, Ken Grant

Institution: Monash University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004118214

FWCI: 1.597

Cites: 7

Cited by: 87

Related to: 10