Work

When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.11.021

Authors: Yookyung Hwang, Eunju Ko, Carol M. Megehee

Institutions: Yonsei University, Coastal Carolina University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004206276

FWCI: 12.88

Cites: 43

Cited by: 50

Related to: 10