Work

Conceptualizing and measuring brand salience

Year: 2004

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593104047643

Authors: Jenni Romaniuk, Byron Sharp

Institution: University of South Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004211681

FWCI: 4.681

Cites: 65

Cited by: 247

Related to: 10