Work

Integrated marketing communications: How can we measure its effectiveness?

Year: 2010

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2010.489334

Authors: T. Reinold, J. Tropp

Institution: Pforzheim University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004248122

FWCI: 2.85

Cites: 55

Cited by: 63

Related to: 10