Work

Promotion: Persuasive Communication in Marketing

Year: 1973

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250786

Authors: William H. Bolen, Rollie Tillman, C. A. Kirkpatrick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004263868

FWCI: 6.802

Cites:

Cited by: 14

Related to: 10