Work

Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/135272697346014

Author: Pascale G. Quester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004444140

FWCI: 20.36

Cites: 12

Cited by: 136

Related to: 10