Work

Cumulative Advertising Effects: the Role of Serial Correlation; a Reply

Year: 1977

Type: article

Source: Decision Sciences

DOI: 10.1111/j.1540-5915.1977.tb01088.x

Authors: Darral G. Clarke, John M. McCann

Institutions: Brigham Young University, Cornell University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004447225

FWCI: 8.978

Cites: 4

Cited by: 16

Related to: 10