Work

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework

Year: 2010

Type: article

Source: Sport Management Review

DOI: 10.1016/j.smr.2010.10.001

Authors: Kenneth K. Chen, James J. Zhang

Institution: University of Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2004468952

FWCI: 1.9

Cites: 89

Cited by: 46

Related to: 10